Direct Insurance Podcast - DIP!
The Direct Insurance Podcast cuts through the noise.
Hosted by Insurance Advisors Direct, each episode brings together industry veterans, attorneys, AI experts, and financial professionals to give agents and consumers the real conversations nobody else is having. No product pitches. No fluff. Just actionable information on retirement planning, long term care, life settlements, Medicare, and how AI is reshaping the insurance industry right now.
Whether you are an agent trying to grow your practice or a family trying to protect your future, this is the podcast that actually helps.
Direct Insurance Podcast - DIP!
Medicare Advantage Is Falling Apart, and What Agents Need to Do Now (with Harley Gordon)
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Medicare Advantage is contracting fast. Carriers are pulling out of markets, cutting benefits, and reducing commissions. The agents who built their entire practice around Medicare Advantage with no plan B are about to feel it in their paycheck.
Harley Gordon, attorney and creator of both the CLTC and the new Certified Medicare Supplement Professional designation, joins the Direct Insurance Podcast to break down what agents need to do right now to protect their practice, and why moving from product selling to advice giving is the only sustainable path forward.
In this episode:
- Why Medicare Advantage is undergoing massive changes, and what it means for agent commissions
- The Certified Medicare Supplement Professional designation, and how it elevates an agent's practice
- How to shift from selling Medicare products to conversations about IRMAA, long term care, hospital indemnity, and final expense
- Why agents who stop talking about products and start giving advice get more referrals
- How one agent generates 93% of his revenue from centers of influence referrals
- Why financial advisors, estate planning attorneys, and CPAs will send you business if you speak their language
- How an extended care event disrupts a financial advisor's entire business model, and why that opens the door
- Why production rose 25% when agents completed the CLTC course
About the guest: Harley Gordon is an attorney in Massachusetts and co-founder of the National Academy of Elder Law Attorneys. He created the Certified in Long Term Care (CLTC) professional designation and the new Certified Medicare Supplement Professional designation to help agents build deeper, more profitable practices based on advice rather than product sales.
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