Why You Should be Targeting Gen Z & Millennials for Life Insurance!

Welcome back to the Direct Insurance Podcast - or DIP! for short! A podcast for independent insurance agents; brought to you by Insurance Advisors Direct, a full-service FMO.  Today we sat down with Donald Kirkendall from Kirkendall/AffordableOne Insurance! Don walks us through the importance of life insurance in today's world, and why it's MORE important for younger generations to think about life insurance now than ever before.

The cost of living has gone up...but so has the cost of DYING! Young people have less risk of passing away unexpectedly, therefore their monthly premiums will be much lower than for those who are in their later years of life. Many young people believe that life insurance is too costly, so they put it off - thinking they won't need it until they get older...but then the unthinkable happens.

Don explains for us all the different situations that young people in the Millennial (ages 25-42) and Gen Z (ages 7-24) can possibly be in; when it comes to needing life insurance. Situations ranging from being a single parent with children from multiple fathers, a child with family health risks, and a child who lost their mother during childbirth. It's these stories that make us realize that tomorrow is never promised. Don also shares with us a few tips on how you can start generating life insurance leads in these age brackets, and how to speak to these groups on the importance of these products for their family's sake.

Share this episode with a small business owner that you think would find this information helpful; even if they're not an insurance agent! But until then - Let's D.I.P. into insurance!