TikTok Marketing for Medicare? How?? Artwork

DIP! Direct Insurance Podcast

Hello, and welcome to the Direct Insurance Podcast (or DIP for short!); a Podcast for independent insurance agents. This podcast is intended to educate independent insurance agents in the Medicare, Life, & Annuities markets. This podcast will cover topics like lead generation, marketing, digital marketing strategies, as well as training information for different product lines within the industry to help you grow your business. The Direct Insurance Podcast - DIP; is brought to you by Insurance Advisors Direct. Insurance Advisors Direct is a full-service FMO based in Michigan with one mission - Simplifying Your Success! Our aim is to continuously meet the needs and demands of independent brokers all over the country. Daily, we accomplish this by concentrating on IAD’s agent formula for success, which is built on our 7 core pillars; -Product Offering-Training & Education-Lead Generation-Sales Tools-Marketing Services-Technology-Administrative ServicesFollow this podcast and give us a 5 star rating to learn more. Now let’s DIP into Insurance!

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DIP! Direct Insurance Podcast

TikTok Marketing for Medicare? How??

May 23, 2023 • Insurance Advisors Direct • Season 1 • Episode 13

Welcome back to the Direct Insurance Podcast - or DIP! for short! A podcast for independent insurance agents; brought to you by Insurance Advisors Direct, a full-service FMO. In today's episode, we sat down with Joanne Giardini, owner of Giardini Medicare. Joanne has been a Medicare expert for roughly 2 decades and uses TikTok as a means of generating high quality leads for her and her agency! How many leads you ask? How about 300 people who are ready to enroll in Medicare by the end of 2023?! WOW!!!

Joanne explains how she got started in producing TikTok content and how it has become part of her weekly routine. She explains the time and dedication that she puts into the platform, and how it has helped her grow the business in a way that no one - not even her son - ever imagined! Joanne also talks about how she films videos ahead of time, so that she can have videos ready to post while she's relaxing on vacation. (But as a Medicare agent, are you ever really, TRULY ever able to relax or take vacation? Hmm...)

Share this episode with a small business owner that you think would find this information helpful; even if they're not an insurance agent! But until then - Let's D.I.P. into insurance!