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DIP! Direct Insurance Podcast
Hello, and welcome to the Direct Insurance Podcast (or DIP for short!); a Podcast for independent insurance agents. This podcast is intended to educate independent insurance agents in the Medicare, Life, & Annuities markets. This podcast will cover topics like lead generation, marketing, digital marketing strategies, as well as training information for different product lines within the industry to help you grow your business. The Direct Insurance Podcast - DIP; is brought to you by Insurance Advisors Direct. Insurance Advisors Direct is a full-service FMO based in Michigan with one mission - Simplifying Your Success! Our aim is to continuously meet the needs and demands of independent brokers all over the country. Daily, we accomplish this by concentrating on IAD’s agent formula for success, which is built on our 7 core pillars; -Product Offering-Training & Education-Lead Generation-Sales Tools-Marketing Services-Technology-Administrative ServicesFollow this podcast and give us a 5 star rating to learn more. Now let’s DIP into Insurance!
DIP! Direct Insurance Podcast
Insurance Agents! This is The Time & Effort Required for Content Marketing!
Welcome back to the Direct Insurance Podcast - or DIP! for short! A podcast for independent insurance agents; brought to you by Insurance Advisors Direct, a full-service FMO. For today's episode we sat back down with Tyffany Chalifour-Molic (aka the Boujee Budget Mom on tiktok!) to discuss the time and effort that goes into content marketing on social media. Social media is a WONDERFUL tool to small businesses - including independent insurance agents! Having social media accounts are free to the user as well as audience members, so why not take advantage?
But social media is also a game; run by our favorite fickle mistress - the ALGORITHM! Producing content that works WITH social media algorithms as opposed to against them will help you and your brand get the exposure that you're looking for when you're attracting an audience of consumers to your personal brand. But content creation is VERY tedious and time consuming, so you have to be realistic with yourself when you're a business owner and want to grow your brand online. What are you actually capable of producing in terms of content? What should you be doing in order to be seen by new audiences? Tune in to find out!
Share this episode with a small business owner that you think would find this information helpful; even if they're not an insurance agent! But until then - Let's D.I.P. into insurance!