How to Structure Content for Higher Reach & Engagement! Artwork

DIP! Direct Insurance Podcast

Hello, and welcome to the Direct Insurance Podcast (or DIP for short!); a Podcast for independent insurance agents. This podcast is intended to educate independent insurance agents in the Medicare, Life, & Annuities markets. This podcast will cover topics like lead generation, marketing, digital marketing strategies, as well as training information for different product lines within the industry to help you grow your business. The Direct Insurance Podcast - DIP; is brought to you by Insurance Advisors Direct. Insurance Advisors Direct is a full-service FMO based in Michigan with one mission - Simplifying Your Success! Our aim is to continuously meet the needs and demands of independent brokers all over the country. Daily, we accomplish this by concentrating on IAD’s agent formula for success, which is built on our 7 core pillars; -Product Offering-Training & Education-Lead Generation-Sales Tools-Marketing Services-Technology-Administrative ServicesFollow this podcast and give us a 5 star rating to learn more. Now let’s DIP into Insurance!

All Episodes

DIP! Direct Insurance Podcast

How to Structure Content for Higher Reach & Engagement!

April 25, 2023 • Insurance Advisors Direct • Season 1 • Episode 9

Welcome back to the Direct Insurance Podcast, or DIP for short! In today's episode, we sat down with Kayla Salamon! Kayla is a graduate of the University of Michigan with a degree in Marketing, Communications, and a Certificate of Public Relations. Kayla works as a soial media campaign manager for a global marketing agency that services many large brands that you know and love! She is also a large consumer of social media as well as a content creator/travel influencer on Instagram! (Follow her! @kaylasalamon)

Kayla shares with us her expertise in how to structure content, in how it should align with your business goals, be created with your audience in mind, work with the social media algorithm, and how posts can go viral. We talk about the business funnel and the purpose of using social media as a means of spreading brand awareness, in order to generate leads that align with your original business strategy. Social media is a wonderful free tool, and you can have it work to your advantage to make more money in your business; if you structure your content for higher reach and engagement.

Share this episode with a small business owner that you think would find this information helpful; even if they're not an insurance agent! But until then - Let's D.I.P. into insurance!