Marketing Tactics for Insurance Agents; Which is Best Based on ROI? Artwork

DIP! Direct Insurance Podcast

Hello, and welcome to the Direct Insurance Podcast (or DIP for short!); a Podcast for independent insurance agents. This podcast is intended to educate independent insurance agents in the Medicare, Life, & Annuities markets. This podcast will cover topics like lead generation, marketing, digital marketing strategies, as well as training information for different product lines within the industry to help you grow your business. The Direct Insurance Podcast - DIP; is brought to you by Insurance Advisors Direct. Insurance Advisors Direct is a full-service FMO based in Michigan with one mission - Simplifying Your Success! Our aim is to continuously meet the needs and demands of independent brokers all over the country. Daily, we accomplish this by concentrating on IAD’s agent formula for success, which is built on our 7 core pillars; -Product Offering-Training & Education-Lead Generation-Sales Tools-Marketing Services-Technology-Administrative ServicesFollow this podcast and give us a 5 star rating to learn more. Now let’s DIP into Insurance!

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DIP! Direct Insurance Podcast

Marketing Tactics for Insurance Agents; Which is Best Based on ROI?

March 21, 2023 • Insurance Advisors Direct • Season 1 • Episode 4

Welcome back to the Direct Insurance Podcast, or DIP for short! Today we're sitting down with Joe Brown. Joe has been an independent agent for nearly 30 years, and has tried a bit of everything when it comes to the marketing and lead generation tactics for independent agents.

Joe explains how lead generation and marketing for agents has shifted and changed over the years; the benefits, the caveats, and everything in-between. We go over everything from lead lists for direct-mail, cold-calling, generating referrals, sponsorships, networking, organic web SEO & social media, and MORE!

Share this episode with a small business owner that you think would find this information helpful; even if they're not an insurance agent! But until then - Let's D.I.P. into insurance!